I’m hooked onto your website. All the best and looking forward to your next article.

Mark Armstrong Freelance Humorous Illustration for Marketing Communication Editorial and Social Media

Every illustrator needs an elevator pitch. Mine usually goes something like this:BlankVertSpace.6pixels

“I’m an illustrator. I create visuals for social media and content marketing.”BlankVertSpace.6pixels

Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s “content marketing”?BlankVertSpace.4pixels

The Content Marketing Institute defines it this way:BlankVertSpace.8pixels

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

It goes on to say:

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
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I would add that some content might simply be entertaining. You’re making the prospect happy, and your brand will…

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