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Mark Armstrong Illustration Specializing In Content Marketing Advertising Editorial Infographics Animation Videos and Social Media

Every illustrator needs an elevator pitch. Mine usually goes something like this:BlankVertSpace.6pixels

“I’m an illustrator. I create visuals for social media and content marketing.”BlankVertSpace.6pixels

Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s “content marketing”?BlankVertSpace.4pixels

The Content Marketing Institute defines it this way:BlankVertSpace.8pixels

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

It goes on to say:

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

I would add that some content might simply be entertaining. You’re making the prospect happy, and your brand will…

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