I’m hooked onto your website. All the best and looking forward to your next article.
Every illustrator needs an elevator pitch. Mine usually goes something like this:
Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s “content marketing”?
The Content Marketing Institute defines it this way:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
It goes on to say:
I would add that some content might simply be entertaining. You’re making the prospect happy, and your brand will…
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